Communicate with your clients about the pandemic


Among our recommendations you will find that crisis communication must be a priority which implies to consider the followings:

  • Establish an authorised and competent team to communicate with key stakeholders and the media;
  • Ensure that all contact lists are up to date and maintained;
  • Plan on how to deal with the emotional impact of such events on the individual’s family as well as the workforce in general.
  • Develop pre-planned media statements for use when needed.
  • Prepare contingency statements for delivery to your workforce.
  • Elaborate early communications to suppliers and customers to set expectations.
  • Identify alternate communications channels in case normal communication channels become unreliable or overloaded.
  • Advertise your company Business continuity plan as soon as possible as a truly competitive edge and added value in an ever changing environment.
  • Monitor the immediate ROI/ROE delivered by this initiative
  • In case of outbreak, communicate any changes to lead times for notification to the customer if the capability to provide the goods or services significantly reduces.

The key issue, here, is to set the appropriate methodology with a relevant partner in order to maximize the ROI/ROE.